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ABOUT US

Brand Leadership

Demonstrating innovative leadership in the category, our products are considered iconic brands in the markets they serve, with a strong reputation for quality and a loyal customer base.

We supply brands such as Plascon, Plascon Professional, Crown, Polycell, Midas and Earthcote to consumers and commercial enterprises.

Plascon markets its décor effect in its award-winning Plascon Living Concepts showroom at The Design Quarter in Fourways, Johannesburg. This is a category first in South African paint retailing. The showroom uses custom designed computer software to inspire customers by allowing them to see the Plascon colour range on digital images of their homes.

This concept has won a number of prestigious best retail store awards.

The Midas and Earthcote brands are marketed and sold through 54 franchise stores in South Africa, with a further 5 outlets located in Mauritius, Edinburgh, Antwerp, Amsterdam and Windhoek.

In the industrial and furniture markets in Southern Africa, Freeworld Coatings is well established as a supplier of specialised coatings under the Plascon, International and Maeder brands.

In the automotive industry, Freeworld Coatings supplies both vehicle manufacturers and the refinish industries in Southern Africa with products under the Plascon, Spies Hecker, Standox and DuPont brands.

Through ICC, Freeworld Coatings produces and supplies colourant systems throughout South Africa and exports them to an increasing number of countries.

Complementary products, which include a wide range of paint brushes and rollers, are marketed to commercial enterprises and the DIY market under the premium Hamilton Brush brand.