OUR COMPANIES

PLASCON

As the leading supplier of premium quality decorative paint in the trend-inspired colours for interior and exterior applications, Plascon has a long-established track record in the South African paint industry. It is also well established in the industrial and furniture markets across Southern Africa, with brands such as Plascon and International. Supplying paint to the retail and trade market has made Plascon an iconic brand in Southern Africa. This leadership position has been made possible by a strong synergy of research, technology, people, products and partners.

PLASCON INDUSTRIAL & FURNITURE COATINGS

Produces a wide range of coatings and related products for wooden furniture, as well as general industrial coatings for mobile and static machinery. Under licence agreement, we manufacture and distribute heavy duty coatings used for stadia, ships, refineries, and other industrial applications. We also manufacture powder products to the powder coatings industry. Road marking products, supplied to users throughout Southern Africa, form a significant part of the business.

www.plascon.co.za

MIDAS

Manufacturers of textured cementitious coatings, textured and other coatings, retailed through 54 boutique-style franchised concept stores.

Midas Earthcote has long established relationships with the contractor market, particularly in the Western Cape – a position that complements Freeworld Coatings larger presence in the DIY and retail market. The acquisition of Midas Earthcote in 2006 brought together the “value for money” Midas branded coatings, its ability to develop specialist products for the building trade and an intimate knowledge of the contracting industry. The Earthcote brand offers a range of boutique style coatings developed for the high end decorator and architect market. Midas Earthcote has initiated an enterprise development project in the Western Cape, comprising partnerships with contractors from previously disadvantaged communities. The long-term goal is to roll out this project nationally.

www.midaspaints.co.za
www.earthcote.co.za

International Colour Corporation

ICC (International Colour Corporation) Colourant Systems produces and supplies colourant systems throughout Southern Africa, and exports them to an increasing number of global paint companies.

Colourants are primarily used at point of sale in retail stores. These systems allow exact matching of the colours requested by paint shoppers. The formulations are critical to the process, driven by state of the art computer systems. Innovation allows for changes to the formulations by complete data link-ups so that any cutting edge innovations can be downloaded and updated within minutes.

HAMILTON BRUSH

A premium manufacturer of paint brushes, paint rollers and associated products, marketed to commercial enterprises and the DIY market under the Hamilton Brush brand. The acquisition of Hamilton Brush in 2004 brought a high quality range of complementary products into Freeworld Coatings, creating potential for considerable synergies. These include the consolidation of research and distribution and transfer of technical and marketing know-how and best practices across traditional industry lines. Hamilton Brush also distributes 3M products – eg. coated abrasives and adhesive tape – and Energiser batteries and torches to hardware distributors. These products, manufactured abroad and imported to South Africa, brought additional value to the acquisition. Hamilton’s well-developed distribution structure, using agents who buy its products then sell them on to the market, was a further benefit, as were the distribution channels that share common promotional needs and support.

www.hamiltonbrush.co.za

FREEWORLD AUTOMOTIVE COATINGS

The Automotive Group consists of three entities, each targeted at a specific sector of the automotive coatings and related markets. DuPont Freeworld focuses on the supply of coatings to the automotive original equipment manufacturers, has a leading market position and is 51% owned by DuPont. Freeworld Automotive Coatings is the manufacturing arm of the business for both the OEM sector and the refinish market and distributes to the refinish distributors, both independent and Freeworld-owned. We also have a leading market share in the refinish sector. Our product range is directed at the premium sector of this market i.e. the manufacturer approved body shops, using licenced technology from DuPont under the Spies Hecker and Standox brand names, as well as into the mid range of this market using own technology under the Acryline , Mastermix, Cargoline and Flowline brands. The Group has a majority share in Prostart Investments, a leading distributor of refinish paint, panel and body shop equipment and anciliaries with five branches around South Africa. A BEE partner, Izingwe Capital, has recently acquired a share of Prostart. Growth opportunities for the automotive coatings businesses are considered significant in South Africa and in Southern Africa where we already have refinish distributors in Swaziland, Zimbabwe, Mozambique, Malawi, Zambia, Botswana, Namibia and Angola.

www.freeworldauto.co.za

FREEWORLD ENVIRONMENTAL TECHNOLOGIES

A leading international environmental coatings marketer, Freeworld Environmental Technologies focuses on the development, manufacture and marketing of environmentally responsible and sustainable coatings, coating removers, surface preparation and allied products. We manufacture our own green brands and selectively assist other coatings players to present theirs. The products that will carry the Freeworld Environmental Technology logo are products which allow both consumers and industrial customer’s access to world class environmentally responsible technology and solutions.

www.freeworldenvirotech.com