Dr Elias Links ("Eltie") (63)
B. Com, M.Com (Econ), MA (Econ), PhD (Economics)
Independent Non-Executive Director
Eltie joined Freeworld Coatings in October 2007. From 1996 to 2000 Eltie was the South African Ambassador to the European Union in Brussels and Ambassador to Belgium and Luxembourg. He was Chief Negotiator for South Africa in the completion of the negotiations on a Trade, Development and Co-operation Agreement. As Ambassador, he was a prominent player in the African Caribbean and Pacific Group of Countries. He is Chair: “Doing Business in Africa” at the University of Stellenbosch Business School. He is also Chairman of AfriSam (Pty) Ltd, the largest buildings material company in Southern Africa.







