Dr Elias Links (Eltie) (63)
(Non-executive director) B Com, M Com (Economics), MA (Economics), PhD (Economics)



Eltie joined Freeworld Coatings Limited in October 2007. From 1996 to 2000 he was the South African ambassador to the European Union in Brussels as well as ambassador to Belgium and Luxembourg. He was chief negotiator for South Africa in the completion of negotiations on a trade, development and co-operation agreement. As ambassador, he was a prominent player in the African Caribbean and Pacific Group of Countries. He is currently holding the chair: Doing Business in Africa, at the University of Stellenbosch Business School. He is also chairman of AfriSam (Pty) Limited, the largest building materials company in southern Africa.